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14

May

Marketing (Advertising) Electric Cars As 'Medicine' = Fail

BigBike totally agrees! Click to read more and below is an excerpt: 

Surprise and delight your potential buyers, he urged, and show them that these cars will make their lives better, more enjoyable, more rewarding.

Apple iPad

Like the Apple iPad…

Play on the fundamental theme that makes cars attractive: “You will enjoy them more.”

Consider the ads for the Apple iPad, he suggested. “iPad ads don’t talk about the chips,” he said. “They talk about how it changes your life, how it adds joy.”

Sell ‘em like iPads

Devlin’s money shot?

"These are the coolest cars in the world. They should be sold like iPads."

11

May

BigBike Group has devised a rewards component to SOL Market's mobile ad campaign, which incentives KPBS listeners who take action and visit the store by scanning a QR Code and entering to win a drawing on Memorial Day.

BigBike Group has devised a rewards component to SOL Market's mobile ad campaign, which incentives KPBS listeners who take action and visit the store by scanning a QR Code and entering to win a drawing on Memorial Day.

Vertical extension of the KPBS iphone ad copy for SOL Markets. Let’s Make SOL Food Together!

Vertical extension of the KPBS iphone ad copy for SOL Markets. Let’s Make SOL Food Together!

09

May

BigBike Group is proud to release the new mobile ad campaign for San Diego-based SOL Markets titled, “Let’s Make SOL Food Together™.” The Creative for this campaign has just been released to public radio listeners throughout San Diego on the new KPBS iphone app. So the next time you think, “What’s for Dinner?”, think SOL Food.

BigBike Group is proud to release the new mobile ad campaign for San Diego-based SOL Markets titled, “Let’s Make SOL Food Together™.” The Creative for this campaign has just been released to public radio listeners throughout San Diego on the new KPBS iphone app. So the next time you think, “What’s for Dinner?”, think SOL Food.

24

Apr

Ride a wave for once…

Ride a wave for once…

16

Mar

Here’s the expanded screen shot of what the iphone app user sees after clicking the “Harmony Realized” banner ad.

Here’s the expanded screen shot of what the iphone app user sees after clicking the “Harmony Realized” banner ad.

The “Harmony Realized” campaign is live! San Diego is gonna love this! The word on the street is that 2012 Chevrolet Volts are already hot ticket in town with the Low Emissions Package and California’s green HOV lane sticker! These Electric Car drivers also qualify for a $1,500 state rebate on top of the Volt’s federal tax credit of up to $7,500. Enjoy the ad by BigBike Group (SSShhhh… We’re not shy about Mobile ads… We’re the Chasm Crossing Ad agency).

The “Harmony Realized” campaign is live! San Diego is gonna love this! The word on the street is that 2012 Chevrolet Volts are already hot ticket in town with the Low Emissions Package and California’s green HOV lane sticker! These Electric Car drivers also qualify for a $1,500 state rebate on top of the Volt’s federal tax credit of up to $7,500. Enjoy the ad by BigBike Group (SSShhhh… We’re not shy about Mobile ads… We’re the Chasm Crossing Ad agency).

13

Mar

Ok, so General Motors just announced that it is going to relaunch the Chevrolet Volt. General Motors says it plans to relaunch a marketing, PR and advertising campaign for its extended-range electric Volt in the next 30 to 60 days, according to GM CEO Dan Akerson, who made the remarks in a press conference at the Common Wealth Club. Now while the GM’s brain trust works all waking hours to recast their long-term strategy, BigBike Group in the meantime is proud to launch an integrated mobile ad campaign with a local San Diego Dealer that seeks to sell more Volts than all the rest. The campaign, “Harmony Realized™”, reflects real consumer-led sentiment and is a message designed to cross “The Chasm” in the adoption curve. Electric cars have a place in San Diego’s lexicon and Harmony is what we personally seek here everyday. BigBike’s Lead Designer said it best: “It tells a story. In seeing the good in life (no matter what others beliefs may be) harmony will be realized. Something along those lines is how I see the ad.” We wish we could have premiered it at SXSW. Oh well.
Note: The ad will appear sooner than GM’s, however the early response is “When can I like it on Facebook?” Soon friends.   

Ok, so General Motors just announced that it is going to relaunch the Chevrolet Volt. General Motors says it plans to relaunch a marketing, PR and advertising campaign for its extended-range electric Volt in the next 30 to 60 days, according to GM CEO Dan Akerson, who made the remarks in a press conference at the Common Wealth Club. Now while the GM’s brain trust works all waking hours to recast their long-term strategy, BigBike Group in the meantime is proud to launch an integrated mobile ad campaign with a local San Diego Dealer that seeks to sell more Volts than all the rest. The campaign, “Harmony Realized™”, reflects real consumer-led sentiment and is a message designed to cross “The Chasm” in the adoption curve. Electric cars have a place in San Diego’s lexicon and Harmony is what we personally seek here everyday. BigBike’s Lead Designer said it best: “It tells a story. In seeing the good in life (no matter what others beliefs may be) harmony will be realized. Something along those lines is how I see the ad.” We wish we could have premiered it at SXSW. Oh well.

Note: The ad will appear sooner than GM’s, however the early response is “When can I like it on Facebook?” Soon friends.   

08

Mar

The Chevy Volt Adoption Curve

This is a really great article, however it’s missing one key point. The technology adoption curve almost always has a chasm between the “early adopters” and the “early majority”. That chasm is very wide and very deep for the Chevy Volt. For those in the GM brain trust there is no road map and no silver bullet to reach the other side, yet if GM were to acknowledge they need to cross the chasm (lets say 45K cars sold) and say they are willing to take on a more “consumer-led” ad campaign that increases Chevrolet’s “Techie Image” and is willing to craft a quality experience at the dealer-level worth “talking” about, well, then crossing that chasm will be attainable. Oh, and yes, BigBike wants to help! We are the Chasm Crossing ad agency…

01

Mar

Technology is most seductive when it meets our vulnerabilities.
@junecohen #TED2012