Sept. 3, 2013, San Diego - #BigBikeGroup is proud to announce tactical reach results for the Agency’s breakout Loyalty Campaign, #SurprizeMePls, connecting Locals and Farm-to-table restaurants, using a Trifecta (owned, earned, paid) media strategy. The Campaign’s “Earned Media” stats from August 5, 2013 - September 2, 2013 reached 581.6K organic impressions via a 550+ Tweet count. The Campaign’s “Paid Media” stats from August 22, 2013 - September 2, 2013 reached 114K Twitter Ad impressions resulting in 695,600 combined trackable Twitter impressions [Sources: Sprout Social, Twitter analytics, Google analytics].
In Web advertising, the term impression is sometimes used as a synonym for view , as in ad view. According to Hashtag.org:
"Twitter impressions are different from tweet count since impressions pertain to the actual interaction or engagement after the tweet has been delivered to various Twitter streams.
Tweet count refers to the total number of tweets sent by an account, while the impression refers to the tweets sent that actually generate interaction or replies from others online. Not all tweets will generate responses or trigger engagement.”
Consumer engagement stats will mostly remain confidential at this time. #BigBikeGroup will be making more announcements this week including expansion plans, signing 20 new participating restaurants between Sept 3 - Sept 7. Learn more at www.surprizemepls.com.
#SanDiego #Farmtotable #restaurants #Food #local #culture #advertising #adcampaign #adagency #bigbikegroup #startedfromthebottom #onetothenextone #hustle #twitter #socialmedia #sproutsocial #eatlocal #greenliving